Web Design
With experience spanning retail, education, and nonprofit spaces, I create digital platforms and campaigns that connect brands with their audiences. From full website redesigns to targeted email outreach, my work is rooted in strategy, responsive design, and storytelling that drives donations, sales, and community engagement.
Role: Project Lead | Led a full redesign of ConeyIslandPrep.org, improving site architecture, mobile responsiveness, and visual branding. Over a 3-month timeline, the project elevated key user flows for enrollment, giving, and recruitment while aligning the site with the school’s evolving mission and audience needs.
Role: Project Lead | Designed and launched the 15th Anniversary Conference landing page in under 3 weeks. Managed layout, copywriting, and stakeholder approvals to create a branded, mobile-friendly experience that drove staff engagement and highlighted key speakers, honorees, and event details. Click the thumbnail to view the web page.
Role: Designer & Strategist Launched: 2025 Redesigned the website for a Brooklyn-based Haitian restaurant to improve mobile usability, streamline menu access for dine-in and catering, and highlight upcoming events. Focused on speed, clarity, and storytelling to better reflect the brand’s cultural roots and community presence. Hit the thumbnail link to view the website.
Email Campaign Highlights
At Coney Island Prep, I led the design and rollout of a complete website redesign, and built segmented, branded email campaigns supporting fundraising, recruitment, school news, and community updates. These efforts consistently outperformed industry benchmarks, with open rates averaging 48–52% across audiences including families, staff, donors, and the Director’s Council.
Enrollment Outreach
Student & Family Engagement: Targeted messages aligned with enrollment deadlines and redesigned landing pages.
Recruitment Email Series
Hiring & Staff Culture: Branded outreach for open roles, featuring staff spotlights and application CTAs.
Giving Tuesday + End-of-Year Appeal
Fundraising: 4-part email series with custom visuals and stories, driving donations with a 57.2% open rate.
Events + Fundraising Gala
Event Promotion: Invites and storytelling series to support RSVPs and donor engagement.
Leadership Communications
Board & Directors Council: Tailored sends for strategic updates, impact reports, and event invitations.
Internal Communications
Staff Engagement & Operations: Weekly and as-needed sends for school updates, logistics, PD days, and community moments — built for clarity, consistency, and accessibility.
Email Performance vs. Industry Average
This chart highlights how key email metrics — including open rate, deliverability, and click-through rate — consistently outperformed nonprofit and education benchmarks across campaigns for Coney Island Prep Public Charter School.
Email Open Rates by Campaign Type
This chart illustrates the open rates across key email campaigns at Coney Island Prep, with consistent performance above industry benchmarks — highlighting strong engagement across fundraising, recruitment, and internal communications.
Email Audience Segmentation by Volume.
A breakdown of total email sends by audience type, reflecting the breadth of outreach across families, staff, donors, prospective hires, and leadership groups.
Flight Club – Email & Web Contributions
At Flight Club, I led content and digital execution across email, product catalog, and web platforms with an eye on the global sneaker market and key cultural moments. My work helped scale subscriber engagement, contributed to email becoming a key revenue driver, and ensured alignment between marketing campaigns, CMS systems, and e-commerce visuals. I also implemented Snap36 technology to streamline product photography and catalog updates across 100+ daily SKUs, supporting high-volume launches and trend-driven releases.
Sales & Audience Growth
Supported email campaigns that contributed to $7M+ in sales and helped grow the subscriber base to over 1M engaged users.
Streamlining Catalog Workflow
Implemented Snap36 photo rig technology and managed daily product photography workflows for 100+ SKUs, linking cleanly with digital merchandising efforts.
Highlights
Revenue Impact
Helped establish email as a key revenue channel, driving 13% of total business revenue through targeted, HTML-based campaigns.
Managing Catalog Content
Oversaw product copy, image updates, and categorization across Flight Club’s web catalog, maintaining accuracy, relevance, and speed to market.
Platform Integration
Collaborated with GOAT teams on CMS integration and email-to-web alignment, ensuring consistency across platforms and campaigns.
Campaign Creative Direction
Collaborated with marketing and merchandising teams to ensure email, site banners, and product highlights aligned with sneaker culture and campaign storytelling.
