Coney Island Prep Public Charter School Website Redesign

Platform: WordPress | Timeline: 3 months | Launched: 2023

I led the complete redesign of Coney Island Prep’s website, overseeing strategy, project management, and content development in collaboration with internal stakeholders and external web developers. Over a 3-month period, I directed the redesign from kickoff to launch—writing all new website copy and aligning every page with our SEO consultants for improved performance and visibility.

Key Contributions:

• Wrote and structured all new site content, enhancing storytelling and aligning tone with our brand.

• Managed project timelines and stakeholder input across academics, enrollment, HR, and development teams.

• Partnered with web developers to implement a mobile-first, ADA-accessible WordPress design.

Measurable Results:

• 10,159 sessions and 6,396 users (Jan–Aug 2023)

• 60% increase in engagement within 30 days of launch

• Bounce rate decreased by 30%, with users averaging 2.59 pages per session

• 44% of traffic came from Google search, indicating SEO gains from optimized structure and copy

Broader Impact:

• Strengthened brand presence across digital channels through cohesive design and messaging

• Enhanced fundraising by optimizing donor-facing pages and improving content flow

• Boosted family engagement through clearer navigation and dynamic updates across K–12 campuses

Scroll below to explore the before and after—highlighting a full transformation from outdated, static content to a sleek, responsive, and community-centered platform.